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<td width="100%" height="25"><span id="title_text" style="top:7px; font-size: 11px"><strong>Profile, Fix and Monitor Data Quality</strong></span></td>
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<span id="header_text">Understand Data Profiling and Quality</span><br/>
<span id="instructional">See how OWB discovers patterns, relationships and rules in your data and reports statistics on data quality.</span><br/>
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    Test Compliance with Data Rules During Data Profiling
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    Profile your data against your data rules, to discover dirty data or incorrect data rules.
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<span id="header_text">Understand Data Rules</span><br/>
<span id="instructional">Define actionable data quality requirements, and apply them in data profiling, auditing, and cleansing.</span><br/>
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    Monitor Data Quality with Data Auditors
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    Regularly measure data quality and data rule compliance to monitor data quality trends and identify problems early.
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    Prepare for and Perform Data Profiling
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    Create a profile object, set profiling parameters, and run a profiling job.
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    Use Data Rules in Automated Data Cleansing
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    Select data objects, rules, and strategies for fixing bad data, and let OWB
    generate data cleansing logic automatically.
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<span id="header_text">Derive Data Rules from Profiling Results</span><br/>
<span id="instructional">Turn patterns and relationships discovered in profiling into enforceable data rules automatically.</span><br/>
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    Match, Merge and Deduplicate Data
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    Apply powerful general-purpose data matching and merging algorithms to any
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<span id="header_text">Create Your Own Data Rules</span><br/>
<span id="instructional">Build rules from regular expressions, domain restrictions, relationships among columns, and arbitrary logical expressions.</span><br/>
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    Cleanse Names and Address Data
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<span id="instructional">Profile subsets of your data, and tune your system to run profiling faster.</span><br/>
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